The concept is similar to the rough draft; is the set of ideas and concepts that characterize the project, and the basis for its realization.
In the Concept phase are provided all the architectural and style guidelines. The Customer may already have an idea of space, sizing and distribution flows of the project, as well as the atmosphere and style that characterize it.
This phase is carried on through floor plans, functional layout, typical sections, elevations, sketches, diagrams, photos, etc. It also consists in the use of images that are not strictly related to the work of the firm, which represent elements of decoration or environments similar to the chosen style.
You will be given a brochure containing stylistic and functional guidelines of the project.